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Social Media for Local Businesses: What to Post Every Week
Simple Instagram and Facebook post ideas that help local businesses look active, build trust and get more enquiries.
Consistency beats going viral
For a local business, social media is less about going viral and more about looking open, active and trustworthy. Posting three times a week, every week, does more than one big campaign.
A simple weekly plan
Rotate between these post types:
- Behind the scenes: your team, kitchen, workshop or clinic.
- Customer results: before-and-after photos or a short testimonial.
- Helpful tips related to your service.
- Offers and festival greetings with a clear call to action.
- Short videos or reels — they usually reach more people.
Always make it easy to contact you
Add your WhatsApp number and location to your bio, reply to comments and messages quickly, and link your profiles to your Google Business Profile and website.