Instagram or Facebook: Where Should Your Local Business Be?
Compare Instagram and Facebook for local businesses and learn how to choose the right platform for your customers.
Go where your customers already are
There’s no single right answer. Choose the platform your customers use most, and do it well, rather than spreading yourself thin across every app.
When Instagram fits
Instagram suits visual businesses — salons, cafés, boutiques, gyms, interior designers — and tends to reach a younger audience. Reels and good photos matter most here.
When Facebook fits
Facebook works well for reaching families and older customers, local community groups, events and reviews. Many service businesses, clinics and schools still get steady enquiries from it.
Our advice
Many local businesses run both, sharing the same content to save time. Since both are owned by Meta, you can schedule posts for Instagram and Facebook together from Meta Business Suite.