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Why a Slow Mobile Website Is Costing You Customers
How website speed and mobile design affect your Google ranking and customer enquiries — and what to fix first.
Most local searches happen on phones
People looking for a nearby business are usually on the move, on a phone. If your site is slow or hard to tap, they press back and call a competitor.
Speed also affects Google
Google uses page experience signals, including how quickly a page loads and how stable it is, as part of its ranking systems. A fast, mobile-friendly site gives you a better chance to appear.
Quick fixes that help
Start with the changes that make the biggest difference:
- Compress and resize large images.
- Remove unused plugins, sliders and pop-ups.
- Use readable text and big, easy-to-tap buttons.
- Test your site with Google’s free PageSpeed Insights tool.